What is a Data Funnel? Facts that Build Good Strategy
A data funnel functions to streamline and create a flow of all user-activity that’s taken place from the moment your customer engages with your site until they successfully complete a purchase. This type of funnel differs from standalone website analytics, because data funnels work to put free website tracking to good use.
Below, we’ll offer some tools one can use when building data funnels that’ll ensure brand success. Let’s dive in together.
The dangers of making marketing assumptions: are brought to light in our introduction story, which shows how even a luxury brand can miss key aspects of their buyer’s experience. The site has too many pop ups and utilizes a lot of bandwidth. This requires a more than stable internet connection and isn’t easily available to consumers with limited Wi-Fi on older devices. They assume that their buyers are flexible and technologically advance, even though the facts say differently.
To prevent this type of mistake, one may use site analytics that detail the type of devices consumers use when accessing one’s site. Also, they may benefit from implementing a software that tracks how long it takes their website pages to load (especially on mobile). Studies show that pages which take more than eight seconds to load, often lead to drop funnels or site exits. Having a generally static mobile design aids in high accessibility and fast load times.
Rule of thumb: remember that most interactions happen from mobile devices. We should be building sites for mobile, with limited pop-ups and minimal moving pieces on the pages.
How does one properly track consumer data? When building your marketing budget, it’s important to use the facts formed from analyzing sales funnels and session activities. The best way to limit the waste of resources, is to analyze your buyer’s persona, habits, and pain-points frequently. Free analytics usually record random site data that can be downloaded via separate reports. Having these user analytics can be helpful but sifting through unnecessary data is time-consuming and counterproductive. Instead, it will be better for your bottom-line to compile all the relevant data into one nuanced funnel. This funnel should consist of where, what, and how your target audience goes from a potential lead to a completed sale.
How often are you developing new strategies in an effort to re-market your business to its target audience?
Creating funnels based on solidified data: was previously mentioned when we explained the importance of regularly using funnel analysis to Convert Clicks to Sells. This section will explain how to utilize that developed analysis to build factual data funnels that realistically represent your customer’s needs.
In an ever-growing digital word, consumers often forget information as quickly as we receive it. This means a successful business will need to be able to attract and maintain their audience’s attention. Your sales conversion cannot function on assumptions, and it will be best to define your target funnel often. Thriving brands such as the Honest Company, Apple, and Macys develop new click funnels on a weekly, even sometimes daily basis. Whether it be a new sale, product release, or intriguing user-blog—these companies are constantly providing content that resonates with their target audience.
How? By asking the right questions, and listening to their audience’s answers. For example, customer surveys, product reviews, and raw website analytics should be taken into consideration when creating data funnels. Honing in on where your customers spend majority of their time, aides in gathering the appropriate information needed to create accurate data funnels.
Achieving consistent success through trackable consumer facts: is possible by paying attention to the details of your customer’s experience. For reference, I’ll include a few questions that one can ask in relation to their average buyer:
What brought them to your page?
What keeps them on your website?
When did they convert to a sell?
The answers to these questions can lead one to the relevant touch points associated with their customer’s journey. High revenue earners keep conversion up by regularly defining their key performance indicators. How do successful brands continuously produce on-target marketing that appeals to and converts customers? They track the appropriate data and use funnel analytics to build new data funnels on a weekly, or oftentimes daily basis. Since people are evolving faster than ever before, our marketing strategies and what their based on should be progressing at the same pace.
Now that you’ve created a solid data funnel, how will it help your business? It can be used to implement versatility in your accessibility.
The methods we’ve outlined will produce user funnel tracking that can either initiate or enhance one’s multi-platform marketing. For today’s consumer, having a trendy or fast website isn’t enough. A brand’s story has to be seen on social media and the customer has to relate to all published content. If not, they will drop funnel in search of something else more relevant to their experience. Many of us have time to use and money to spend, but our ultimate decision usually depends on one’s ability to spark and maintain our interest.