How to Convert Clicks to Sells:
Clocked out for lunch and can finally take a break. While shuffling through the bare pantry, I begin searching for a distraction. “Where’s my phone!?” I locate my little black box, open Instagram, and immediately start viewing stories. In between funny memes, trendy bodies, and foodie reels- a few unsolicited ads appear. Within a 15-minute span, only one brand is really able to secure my attention.
“Could this video editing software take my content creation to the next level?” Let’s find out and swipe up for more details.
As I view sleek videos and immerse myself into their system functionality- I’m almost sold on the download. Until— * PING * I receive a notification from a different app. My attention is quickly pulled away, as I drop off the funnel of a potential positive addition to my business.
Do you think the previously mentioned software company analyzes the number of other notifications their targets receive? If so, navigating me to the App Store a lot quicker would have greatly benefited their conversion. This way their product would have been securely downloaded onto my device regardless.
What is a funnel? Consumer touch points or stages taken in order to get to a product/service.
Above, we offer a funnel visualization story that clearly demonstrates the distinct stages of a sales funnel. Most commonly known funnels reflect a customer’s journey from first interacting with one’s brand to converting into a paid shopper. This process consists of four different stages:
Awareness, Interest, Desire, and Action.
How is User-Funnel tracking created? Below, we’ll offer more detailed information on the importance of:
Building Awareness: This is how people find out about your brand. Whether posting on social media or using more traditional marketing strategies- where do customers first interact with you?
Maintaining Interest: Does the customer navigate from your first-touch ad to your landing page/website/shop?
Directing consumer’s Desires: When leads land on your site, how long will they stay engaged? They’ll only take time to read posts & interact with products that are relevant to them.
Leading into Action: When it’s all said-and-done, did the lead convert to a customer by subscribing to your platform or purchasing a product?
As a business-owner, how do you track your progress? Setting goals is easy but checking in on the trajectory of sales funnel analytics can be nerve-racking. Even so, making this a priority will help boost your consumer acquisition.
Do you know what analytics are? When developing marketing strategies, are you building a conversion funnel centered around your specific buyer’s journey? Whether you’re a pro at funnel analytics or have no idea what this concept means for your bottom line- this guide will provide you with step-by-step tools for crafting a target funnel.
Building Awareness through Buyer Persona:
Marketing comes at a high cost, which makes targeted ads extremely important for your business’ bottom line. In order to create ads relevant to your target group, you’ll first want to define who/what/where they are. Trying to catch everyone’s attention will leave you drained, while focusing on your specific target will bring success.
Developing a Buyer Persona will definitely help with this. Prior to investing in heavy marketing, first define the characteristics of your typical audience. No, we don’t believe in discrimination or denying one access. Only when building awareness around your brand, should you limit the scope and locate your niche.
It’s less about leaving others out, and more about making sure your reliable supporters feel welcome and seen. Creating a target market statement will really help with this:
My target market is [GENDER] & [AGE], who live in [PLACE or TYPE OF PLACE] and like to [ACTIVITY].
Maintaining & Tracking Interest:
When you woke up this morning, how many different tasks needed to be completed? With so many things vying for our attention, maintaining shopper’s interest has to be front-of-mind.
How does one accomplish this?
First, start by determining the short, median, & long-term goals of one’s brand. Then, utilize your target statement to uncover what your specific buyer persona’s goals are.
SMART goal setting stands for:
Browser Cookies help to identify users, and safely store their information. This indicates how often customers change webpages, which we’ll discuss in more detail below.
Directing consumer’s Desires:
After potential buyers get on your landing page, what will keep them there? Seeing things, images, and services that interest them. It’s important to track the session persistence of your site.
Do your cookies have an expiration date or deactivate when a lead closes their browser? Are you tracking your buyer’s journey throughout the whole web, so that you may better understand their desires?
Utilizing funnel in analytics to determine one’s bounce rate will help hone-in on the most effective marketing channels for one’s business. This way, you’ll stop wasting time showcasing things your customers don’t desire.
Best Funnel Mapping for Inducing Action:
How will investing in funnel mapping lead to consumer action? Simple: people will invest in relevant products that supply their immediate needs. Building a consumer plan, leaves room for change, allows businesses time to plan, and helps one to determine Key Performance Indicators (KPI)
If you’re wanting clicks to convert to sells, prepare content that is relevant to your target and crafted for your buyer’s persona. As you continue to track what does/doesn’t work, ensure you update budgets based on channel cost and performance.
In conclusion, building a target funnel while simultaneously tracking the marketing funnel will skyrocket your business’ growth. There are tons of examples of companies who are able to stand the test of time due to their connection with their customer’s interest and desires.
Someone can be made aware of your brand via the explore page on Instagram, or by passing your ad on a bus stop bench. After the consumer knows who you are, will they be interested enough to want to learn more about what you’re selling?
This interest should move your prospective customer from an ad to the landing page or website of your brand. Once they’ve made it onto the site, how much desire is created within them to stay on the page. Lastly, what particular website funnel presented can cause your consumer to act by either subscribing or placing an order?
If you want to establish your business as a trusted brand in an over-saturated industry, make sure to be building and updating target funnels regularly.